For Immediate Release
Denim Club India, New Delhi, India

Session at MLV Textile and Engineering College, Bhilwara, to raise awareness about HIV and AIDS amongst youth

New Delhi, 1st February, 2010 – The Textile Association (India), Rajathan Unit has come forward and extended support to the ongoing year long HIV & AIDS Awareness Campaign being run by Denim Club India. As a first step in this joint initiative a one hour session on HIV and AIDS awareness was organised at MLV Textile and Enginneering College, Bhilwara on 1st February, 2010.

The session was held at the College campus, and included the screening of a short film - MIGRATION - by Mira Nair, an interactive session for dispelling Myths surrounding HIV and AIDS.

Dr. D. K. Mathur, Assistant Professor, MLV Textille and Engineering College  said “The students of today are the future of our nation and also in high risk group due to change in socio-economic conditions. Increased awareness at this stage will help them in not only protecting themselves from infection, but also in spearheading change in attitudes of their family members and civic society towards People Living with HIV. We will work with Denim Club India and formulate a plan for organising HIV awareness sessions on a regular basis to be able to reach out and sensitise a larger number of students.”

Expressing his thoughts about the association,  Mr. R. Dudeja, Founder, Denim Club India said, “MLV Textille and Engineering College, having a large student population, by associating with this campaign have taken a crucial step towards empowering youth and we welcome their initiative. With the support and participation of (MLVTEC), we shall be able to reach out to a large number of youth in Rajasthan, and sensitise them about issues pertaining to HIV and AIDS. ”

The year long HIV and AIDS awareness campaign with the theme "Do Something and Make A Difference" was launched on 1st December 2009 and will continue till 30th November, 2010. During this period, different segments and sections of civil society will be targeted through this campaign. The campaign will reach out to the youth in schools and colleges, the low income group workers and decision makers / senior executives in industrial establishments, and general public by way of arranging for interactive sessions.

About Denim Club India

Denim Club India is an ambitious, one-of-its-kind, far-sighted initiative to make available a unified platform to all denim professionals in India - where they can meet, interact with each other, and share thoughts, ideas and achievements.

Denim Club India is a social and professional networking place for professionals involved in denim related activities - be it manufacturing, marketing, sourcing, trading, designing, conversion into made-ups, merchandising, retailing, etc.