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| India Denim Day Campaign - Launch of Denim Give Away Drive in New Delhi |
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| To kick start the run-up campaign to India Denim Day 2009 a Denim Give Away Drive was launched on 15th November, 2009
at the showroom of The Brand Express, New Delhi. The drive will continue till 30th November, 2010 and the show room of The Brand Express would be the
central point for the give away drive. |
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The shots above are of Ms. Sonia, Mr. Mandeep, Mr. Sandeep Malhotra, Mr. V. M. Sachdeva, Mr. Rajesh Malhotra and his daughter,
and Mr. Raman Jairath accompanied by his daughter who came to the showroom on 15th November to give away denim garments.
The above mentioned, who visited the store for giving away denim garments, also interacted with the team members of Denim Club India and answered a paper
based quiz on HIV and AIDS.
Several of the regular customers, who came to know about the Give Away Drive subsequent to reaching the store, welcomed the initiative and
agreed to make another visit in the coming days to make their contribution.
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